Jun 16, 2020
Big data is a big deal in 2020. Companies, policy makers, and security firms are all trying to figure out how to mine it, store it, surface it, and use it. What about churches, though? How can churches use data to direct their marketing messages to the right people at the right time?
Ryan Moore, Principal of Clever Marketing, says it starts with knowing yourself. Ryan joined us on this episode to chat about experimenting with data-driven marketing, using data to help people find authentic relationships, and the basics of one-to-one marketing for churches.
What we talked about:
-How churches can use persona-based marketing and a/b testing
-The value of tracking your ROI on each marketing initiative
-Why you need written standards for your brand
-The value of authenticity in marketing.
For more interviews from The Nurtured Church podcast, check us out on Apple Podcasts, on Spotify, or on our website.